Here’s a common enough scenario. You’re searching for a soul mate–or hey, maybe just someone to share a Tinder moment with–so you turn to the Internet to peruse your options.
You quickly skim through descriptions provided by potential partners. “Likes puppies, sunsets, and long walks on the beach. Never clips toenails on public transportation. Master of the back massage. Mildly obsessed with feet. Afflicted by a paralyzing fear of clowns.”
Aside from a questionable foot fetish and the clown thing (although honestly, who doesn’t think they’re creepy), this could be promising, right? (Hey, it’s a Saturday night, you’re lonely, and you’ve just polished off your third G&T. It’s possible your standards are slipping slightly).
Anyway, you think you might give this one a shot. But let’s be honest. No way are you going to commit to a drink together until you sneak a peek at a photo.
Now, imagine choosing a wine like you might choose your next date. That, in essence, is the concept behind PerfectCellar.com. This boutique online service, which is the exclusive UK importer for 25 wine producers from around the world, understands that a juicy photo is the best way to whet one’s appetite.