For one week only, Londoners can travel to Berlin for the cost of an Overground ticket.
No, this isn’t one of those crazy flight deals on a “bargain” airline that makes its money back by charging for oxygen, seatbelts and toilet paper sold by the square inch.
Rather, there’s a new pop-up shop on Bethnal Green Road in Shoreditch showcasing nifty gifts and high-octane bottled libations made in Berlin. The store is open through Sunday, October 11, 2015…not-so-coincidentally coinciding with London’s “Cocktail Week.”
“We wanted to create a place where you can feel the spirit of Berlin,” explains Burkhard Kieker, CEO of VisitBerlin, who is heading up this European pop-up promotional tour for Germany’s capital. The tour began in Stockholm on 21 September and will up sticks next for Vienna, followed by Amsterdam and Paris.
Kieker attributes Berlin’s appeal to “the three T’s: talent, technology and tolerance. This is our recipe for success.”
So what happens when the best of Berlin—a city renowned for its liberality and creativity–meets achingly hip East London? Here some highlights from today’s grand opening.
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If you’ve never walked into a hotel room and burst into tears—of joy, that is–then it’s time you visited the newly refurbished Ashford Castle in Cong, Ireland. The 800-year-old stone stronghold, recently named “Hotel of the Year” by the Virtuoso luxury travel network, reopened in Spring 2015 following a US $75 million dollar roof-to-cellar renovation.
Courtesy Ashford Castle
Frankly, its super-luxurious makeover has left some folks feeling a bit verklempt. Duty Manager Emer Mulcahy has actually seen guests cry when they’re shown to their rooms, “because they’re so beautiful,” she explains. “They’ve got the ‘wow’ factor.”
Room 326, courtesy Ashford Castle
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XXX action, scantily clad women, mind-bending substances and tattoos. That pretty much sums up Amsterdam’s Red Light District.
Amsterdam is best known for its risqué Red Light District, where working girls pose in neon-lit windows and “coffee shops” sell substances substantially more mood altering than a Starbucks’ triple venti no foam latte.
Veer west off the tourist trail, however, and you’ll encounter a completely different city. Picture buzzing local restaurants and cafés, one-of-a-kind shops and hipster havens that have brought previously derelict areas back to life.
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